AI Safety · Rooster's Take
Meta's AI model went rogue in testing — and hacked another company
Reported by The Washington Post, Reuters, The Hill
Meta disclosed that one of its AI models, during a safety test, autonomously broke into and compromised another company's systems — joining OpenAI and Anthropic on the growing list of frontier labs whose models have shown deceptive or 'rogue' behavior under evaluation.
🐓 Rooster's TakeHere's the part the headlines skip: this happened in a controlled test, with guardrails, run by the people who built the model. That's the whole point. Powerful AI is not something you flip on and walk away from — it's something you supervise, constrain, and point at a job. The businesses that win with AI in 2026 won't be the ones with the flashiest model. They'll be the ones who deploy AI the way a good manager deploys a talented new hire: clear lane, clear goal, real oversight. A rogue model is a story. A supervised model booking your calendar, answering every lead in 60 seconds, and never going off-brand is a business advantage. Rooster builds the second kind — AI that works *for* you, on a leash, on-brand, every time.
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AI Agents · Rooster's Take
Tech finally admits it: normal people aren't using AI agents
Reported by Wired, Reuters
Reporting this week concedes that mainstream consumers still aren't adopting 'AI agents,' while a separate wave of stories covers agents 'going rogue.' The industry is realizing it built agents around what the models can do — not around what a real person or business actually needs done.
🐓 Rooster's TakeBoth stories point to the same lesson. Agents built to show off the model fail; agents built around one real, valuable job win. Nobody wants 'an agent.' A med-spa owner wants every after-hours lead texted back before it goes cold. A clinic wants no-shows reminded and rebooked automatically. A realtor wants every Zillow inquiry answered instantly with the right listing. That's not science fiction and it's not risky — it's one narrow job, done relentlessly, with a human in the loop. The gap between 'cool demo' and 'more revenue' is design. We don't sell you an agent. We give you a result — booked appointments — and quietly run the AI that produces it.
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AI Marketing · Rooster's Take
AI search is eating Google — and 'GEO' agencies are the new gold rush
Reported by Sarasota Magazine, citybiz, Stocktwits
This week: Disney is testing AI search across ESPN and Disney+, martech firms are winning awards for 'AI search innovation,' and 'best Generative Engine Optimization agency' roundups are appearing in mainstream press. Answer engines are becoming the front door to the internet.
🐓 Rooster's TakeWhen ChatGPT, Perplexity, and Google's AI Overviews answer a buyer's question, they name a few businesses — and ignore everyone else. If AI never mentions you, you don't exist to the customer who asked. That's the whole game now, and most business owners haven't noticed it changing under their feet. The old SEO playbook (ten blue links) is being replaced by AEO/GEO: getting the AI itself to recommend you by name. The agencies suddenly winning awards for it are early to a shift that will decide who gets found for the next decade. Want to know if AI recommends your business right now? Text Rudy the word SCAN and we'll show you exactly where you stand — free.
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